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Approach

More than financial advice.
A long-term partnership.

We believe great financial planning starts with understanding your life, not just your money. That means listening first, planning together, and staying by your side throughout your career and long after it ends.

Book an initial chat Not sure where to start?
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Our philosophy

Advice built around life, not just money

Most financial advisers focus on products. We focus on people. We take time to understand the unique pressures of a sporting career, the short earning windows, the contract uncertainty, the injuries, and the transition out of sport, and build a plan that reflects all of it.

  • Long-term thinking

    Planning around a career that won’t last forever.

  • Human first

    We listen before we advise. Every plan starts with your goals.

  • Protection first

    We don’t wait for you to call. We stay ahead of what’s coming.

How it works

Three steps to a stronger financial future

  1. Initial chat

    A no-obligation session to establish a relationship, build trust and explore your financial goals.

  2. Build your plan

    Together we’ll design a custom plan that perfectly aligns with your ambitions for long-term financial security and success.

  3. Ongoing support

    As you move forward, your professional Financial Adviser will provide regular reviews and proactive guidance, helping to ensure your plan stays aligned with your evolving goals.

Athlete education & financial wellbeing

Helping athletes understand their finances, not just manage them

Financial education is one of the most powerful things we offer. We work with athletes, academies, clubs and governing bodies to deliver practical, plain-English sessions that help people make better decisions throughout their career.

Payslips, tax & contracts

Understanding what you’re earning and what it means for your finances.

Budgeting & managing income

Building good habits from the moment you sign your first contract.

Buying a first home

What athletes need to know before applying for a mortgage.

Protecting income & family

Why protection planning matters more in sport than any other career.

Investing & long-term planning

Making your money work beyond your peak earning years.

Life after sport

Preparing for the transition out of sport. Financially and personally.

Learn more about athlete education
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Working with organisations

Supporting clubs, academies and governing bodies

We partner with sporting organisations to bring financial education and planning support directly to athletes at every level.

  • Clubs & academies

    Education sessions for individuals, academy squads and senior teams.

    Enquire now

  • Agents & advisors

    Helping your players thrive during their careers and long after them.

    Enquire now
Franklyn have been a massive help in organising my finances whilst educating me along the way. Andy and his staff show incredible care for their clients.
AJ McGinty Rugby Union Professional

Ready to get started?

Let’s build something that lasts

Book an initial chat Not sure where to start?